Welcome to the family

Toora Loora About

Toora Loora is a Seattle-based children’s clothing brand that brings together quality, functionality and style. With an opt-in subscription model, or traditional e-Commerce purchasing, Toora Loora provides a convenient shopping experience that allows parents to spend more time with their family.

Each piece is created with care and inspired by our little ones. From the fabric, to the patterns and finishing touches – every detail has been thoughtfully designed to ensure comfort and functionality.


How we’re different


  • Quality meets functionality. Toora Loora garments are custom designed and crafted with your baby in mind. We pride ourselves on a soft and natural fabric collection. In fact, we've put a lot of consideration into the fabric itself – prioritizing materials that stretch for movement without compromising softness or durability. From every zipper, to snaps and buttons, the Toora Loora collection is made to last with materials that are durable and easy to care for. We also are proud to partner with suppliers that are environmentally responsible and prioritize sustainable manufacturing practices.
  • Simplified subscription model. With an opt-in subscription model, you’ll save time and automatically receive shipments of the latest styles with sizes that grow with your child. To enroll, simply fill out your child’s profile, indicate the subscription level you’d prefer, and we’ll take care of the rest. Every box is automatically curated by our design team. Thoughtful planning and detail has been put into each shipment to ensure diversity of items that maximize the number of outfits for your little one. However, we take pride in knowing that you can be your own stylist as well. Subscribers can login to customize each box and swap items before they ship. Don’t want to commit to a subscription? We also have traditional on-demand options for convenient purchasing.
  • We give back. We give back with every purchase you make, donating 5% of our profits to babies in need. Or, you can contribute directly. Every box you receive from Toora Loora includes an envelope with a prepaid shipping label. Simply drop in your worn or outgrown Toora Loora items and they will be donated to a child in need. Donations will be delivered to Babies of Homelessness, which is a volunteer organization that relies 100% on donations. For tax write off documentation, simply download a donation receipt.


Our team

Toora Loora is made by parents, for parents. We are a team of moms and dads that are passionate about creating quality clothes for little ones that reflect our personal style. Based in Seattle, we are proud of our Northwest roots.

The company was founded by Kevin Connolly in 2017, when he took a step back from a successful career in technology to pursue his dream as a Dadpreneur. The remaining members of our team are moms with diverse professional backgrounds in apparel design, creative design, consulting and communications fields.

What’s behind the meaning of Toora Loora? The name ‘Toora Loora’ was inspired by an Irish lullaby.

“I was born and raised in Ireland and remember my mother singing it to me as a child. My wife and I now sing it to our son, who’s the true heartbeat behind the brand.”

– Kevin Connolly, Owner and founder of Toora Loora


We hope you love our clothing as much as we do and appreciate you being a part of the Toora Loora journey!